In fashion | Group Tour Magazine Blog

In fashion | Group Tour Magazine Blog
MONDAY, JUNE 25, 2012

Fashion played an important part in The Hunger Games; seen here is a scene from the 2012 movie. 
Photo: Murray Close
Fashion played an important part in The Hunger Games; seen here is a scene from the 2012 movie. 

In fashion

It’s been sweeping through the office lately. I’m not talking about an illness or an inside joke—I’m talking about reading The Hunger Games.

My colleague Erin, wrote an excellent article about tours based on the Hunger Games, so I don’t feel like I need to write about the book per se. What impressed me the most was its description of fashion, so I thought I’d check around to see how groups can incorporate fashion-forward locales into their tours.

The first idea that comes to mind is to visit the centers of the fashion universe: New York, Milan and Paris all have untold riches for group tours.
Manhattan’s famed Metropolitan Museum of Art is home to the Costume Institute, a collection with more than 35,000 items of clothing and accessories. While the entire collection is not on display, The Met hosts frequent clothing-related exhibits, and its Alexander McQueen exhibit broke all kinds of records when it was on display last year.

Beyond the hallowed halls of the Met, New York—along with Paris and Milan—is home to galleries and shops filled with designer duds. Local receptives who do this better than anyone can take groups to the boutiques and sample sales.

Fashion Perspective Tours, based in Richmond, Va., takes groups around the world in search of fashion and its origins. Owner/operator Pam Sexton has a number of itineraries on the docket, including an October Trip along the Silk Road of western Asia. Talk about finding fashion at its source!

Caesar Flickerman (Stanley Tucci) and Katniss Everdeen (Jennifer Lawrence) in The Hunger Games. 
Photo: Murray Close
Caesar Flickerman (Stanley Tucci) and Katniss Everdeen (Jennifer Lawrence) in The Hunger Games. 
Several museums throughout the world are dedicated to fashion, dress and textiles.

In the U.K., the simply named Fashion Museum is located in Bath. It offers guided tours for groups, led by docent or audio wand, that delve into the history and story behind these pieces of fashion. Its exhibits cover the past as well as the future of fashion, allowing imagination an important place at the table.
 
Los Angeles also is home to a fashion-forward group tour spot: the Fashion Institute of Design and Merchandising Museum & Galleries. Groups can arrange for docent-led tours to learn more about the exhibits and behind-the-scenes curator tours. The museum is located within walking distance of the Los Angeles Fashion District, a place where Effie and Cinna would dream about shopping for those Hunger Games outfits.

Where would you take a fashion-forward tour? Keep the conversation going at Twitter (@grouptour and @amandagrouptour) and Facebook

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